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Baziloo Academy Level: Beginner ⏱ 4-minute read

Diversification: don’t put all your eggs in one basket

🔎BazilooBAZILOO ACADÉMIE

Diversification is a simple strategy: spreading your money across several different investments rather than putting it all into just one. This reduces the risk of losing everything if one of your investments falls in value. It is the fundamental principle for getting started in the stock market.

🎯 What you’ll learn

  • Understanding why diversification reduces risk
  • Understanding the different ways to diversify (sectors, countries, asset classes)
  • Identifying common mistakes made by beginners
  • It is important to realise that no form of diversification completely eliminates risk

What is it all about?

Diversification is a simple rule: rather than investing all your money in a single share (a stake in a company), you spread it across several different investments.

Imagine you have 1 000 € to invest. You could put it all into shares in a single company. But if that company runs into difficulties, you stand to lose a great deal. If you spread your 1 000 € across 10 different shares (100 € each), a fall in the market will have a much smaller impact on your portfolio (that is, your investments as a whole).

It’s the well-known proverb: ‘Don’t put all your eggs in one basket.’ If the basket falls, all the eggs will break. With several baskets, you’ll at least save a few.

How can we diversify in practice?

There are several ways to diversify. The simplest option for a beginner is to invest in funds (managed portfolios that already contain dozens or hundreds of shares). A single fund offers you instant diversification.

You can also diversify by sector: instead of buying 5 shares in banks, buy 2 shares in banks, 2 in technology and 1 in healthcare. Not all sectors react in the same way to economic changes.

Finally, diversify geographically: invest in French, European and global companies. If the French economy slows down, your global investments can help to offset this.

A beginner can also combine: a fund (automatic diversification) + a few individual shares (to learn). That’s more than enough to get started.

What is the right level of diversification?

You might be wondering: how many different investments do you need? There’s no magic number, but here’s a simple guide.

With 5 to 10 different investments, you’re already significantly reducing the risk. Once you exceed 20 or 30, you start to ‘over-diversify’: the gain in security becomes minimal, and you waste time managing them.

For a beginner with limited funds (less than 5 000 €), one or two funds are enough. They already contain hundreds of shares. For larger sums, you can add a few individual shares.

The limits of diversification

Please note: diversification reduces risk, but does not eliminate it. In the event of a major economic crisis, all markets may fall together. Your diversified portfolio will also fall, but by less than a concentrated portfolio.

Another pitfall: diversification is no excuse for ignoring your investments. Even if you have 10 investments, you need to monitor them regularly and understand what you own.

Finally, diversifying too much can dilute your returns: if one of your investments rises significantly, it will have little impact on your overall portfolio (as you have only invested a small amount in it).

📖 Definitions

Portfolio
All your investments (shares, funds, bonds, etc.). This is your ‘portfolio’ of assets.
Action
A share in a company. Buying one means becoming the owner of a small portion of that company.
Funds
A portfolio of investments (shares, bonds, etc.) managed by a professional. You buy a unit in the fund, which gives you access to all the securities it holds.
Sector
An economic sector: technology, healthcare, finance, energy… Companies within the same sector often react in a similar way to change.
Yield
The profit (or loss) you make on an investment, usually expressed as a percentage.

💡 A practical example

You have 1 000 € to invest. Scenario 1 (undiversified): you buy 1 000 € worth of shares in a single company. The share price falls from 20 % → you lose 200 €. Scenario 2 (diversified): you buy a fund comprising 100 different companies. The fund falls from 20 % → you lose 200 €, but your risk was reduced because the loss was spread across the portfolio. Scenario 3 (highly diversified): you buy two funds (each worth 500 €) in different sectors. One falls from 20 %, the other from 5 % → overall loss of approximately 125 €. Diversification has cushioned the blow.

⚠️ Risks you need to be aware of

  • Diversification does not provide protection in the event of a general market crisis: all investments may fall in value at the same time
  • Over-diversifying (too many investments) can make managing your portfolio more complicated without offering any additional benefit
  • Poor diversification (for example, 10 shares in the same sector) does not offer any real protection
  • Diversification is no excuse for neglecting your investments: you must always keep an eye on your portfolio
  • Over-diversification can dilute returns: if one investment rises significantly, its impact on the portfolio as a whole will be minimal

✅ Key points to remember

  • Diversification involves spreading your money across several investments to reduce risk
  • With 5 to 10 different investments, you’re already significantly reducing the risk
  • A single fund offers instant diversification and is ideal for beginners
  • Diversification reduces risk, but does not eliminate it: in a crisis, all markets can fall
  • Diversifying is no excuse for neglecting your investments: stay informed and vigilant

🧠 Test your knowledge

1. You have 1 000 € and two options: to buy 1 000 € a single share, or 1 000 € a fund containing 100 shares. What is the advantage of the fund?

2. You own 10 different shares, all in the technology sector. Is that sufficiently diversified?

Fancy taking it a step further?

Analysise this security in detail on Baziloo — B-Score, risk metrics, price history — and track it in your portfolio.

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The Baziloo Editorial Team

Articles written with the help of artificial intelligence, based on news sources and Baziloo’s market data, and then proofread before publication. Baziloo is an independent media organisation: no partner influences our content.

The information published by Baziloo is provided for educational and informational purposes only. It does not constitute investment advice, a recommendation to buy or sell, or an analysis tailored to your personal circumstances. All investments carry a risk of capital loss.

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